Wednesday, June 06, 2007

Dharma Marketing sprouting in Portugal

Dharma Marketing

From the site:

"Developed by a Portuguese investigator, this new concept aims to reach the deepest level of the human psyche, finding in the oriental example of enterprising spirit – which has a strong resource to spiritual values – the path to a new internal proximity Marketing.

For Dharma Marketing, the commitment between organisations and everyone they’re connected to is an effect of their actual proximity. Through more spiritualised human resources, the objective of Dharma Marketing is to have a significant impact on business, or at least to give the organisation’s relational competencies wider meaning as regards to empathy with oneself and with others.

This change is the distinctive element in the construction of a new way of looking at the organisations of the third millennium.
Dharma Marketing

• Transparency: the art of being associated with Competence
• Confidence: coherent relations and natural calmness
• Spirit of Mission: to live institutional values intensely
• Holistic Dimension: relations’ spiritual management
• Proximity: self-knowledge and meditation"

I am encouraged by such efforts because it is evidence emerging trend of spirituality applied in the field of business.

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